Arts & Entertainment, Business, Damzels Doll Factory, Ellyn Lilly, Filmmaking, iPhone, Kat Leonard, Lisa Anita Wegner, Media Production, Music video, Orville Heyn, Rob Small Tomahawk, Robert Saxe, Roncy Rocks, Video editing, Wanda MacRae, YouTube
So, I have finally thrown my hat into the YouTube ring. I am finally working on my first video. I have to admit, I was pretty worried about the whole effort. Fortunately, my team was fantastic and the process has been pretty smooth.
My criteria for the video was to make an artistic, fresh video at a minimal cost with a short amount of time. That sounds easy right? Well, if you have an amazingly, creative and resourceful team, anything is possible.
Here are my takeaways from the process:
- Pick a song and create a final, polished recording prior to making the video. Why? As Orville Heyn, my producer and cowriter on the song insisted, I would need to match the picture with the music and my mouth and fingers would need to be identical with the picture. Makes sense.
- Practise the song so you can sing and play exactly with the track. Your day will go faster is the song is under your fingers. Since you can’t have music sheets in the picture, you need to know the song and all the nuances. You may even want to action the lyrics so that you can express/perform every line!
- Figure out a simple location you can have access to for 8 hours. I picked my parlour as I knew it would work for my time period. I also needed a piano and a room that didn’t scream out any particular era.
- Work out a budget, timeline and story. It is possible to make a good video on a phone! Working with a phone cuts down the budget considerably. Not a bad idea if you have constraints like I did.
- Find a film-maker, videographer that can help you film (on a film camera or iPhone). Find an apprentice or helper so you can have multiple angles. I was fortunate enough to work with film-maker Lisa Anita Wegner and her apprentice Rob Small Tomahawk.
Set up hair and makeup. I asked the film-maker for her recommendation for someone who could do 50s hair and makeup at a day rate I could afford. Lisa MacRae was my choice for this project and she did an amazing job!
- Find a costume. I purchased a dress from Damzels – Doll Factory a local dress maker. Why not use a local designer to support the artistic community. I had a choice of several dresses that would be perfect for my 50s set.
- Order lighting. In my case we used natural lighting and we had some good overhead lighting already. Consider the lighting for the different times of day.
- Source props – if you so, make or find them. My only prop was a beautiful bouquet of flowers that I sourced in my neighbourhood at Ellyn Lilly.
- Test the lighting, location, etc. on the day before the shoot.
- Source a photographer. Heck if you are all dressed up, you might as well get a few head shots done right? Robert Saxe took some photos on location.
- Determine your launch plan – when and where can you launch the video for the biggest bang. In my case, I am launching the video on June 15th.
- What will you feed everybody? Buy some great food for the day! I made a big lasagna, ceasar salad, bagels and my banana muffins.
- Pay and thank your helpers! Enough said.
- Bring friends that can help out with holding or fixing things as needed. I brought Kat Leonard who makes me laugh, holds the bounce lighting screen, and presses play on the stereo really well.
If I missed anything please let me know. I am new to this and tried hard to keep it simple. After all of this, I think I will do it again a few more times! I would love to hear from you!
Stay tuned for the upcoming video launching on my YouTube channel on JUNE 15th at Roncy Rocks Festival in Toronto.